Contrary to popular belief, search engine optimization is extremely easy. You need to think about what it would take for you to become the renowned expert in your field. You must offer content that is original and valuable to a consumer. Only then, will you conquer the major search engines.

One way link building is the core part of search engine marketing. There are many simple ways to obtain one way links: directories, articles, press releases, and most importantly social bookmarking. When you submit your website to a directory, the directory has an editor take a look at your website and either approve or deny it based on their rules.  If you are approved, you will gain the all important one way link pointing to your website. Directories need to accept new submissions to keep their content fresh. This makes the search engines and consumers happy.

Social Bookmarking gives YOU all of the power. You select your site and use a social bookmarking website to gain one automatic backlink. It does not stop there! Then, you add tags to the listing. The secret here is that you get a link to your site on every single tag page as well. That can result in anywhere from 10 to 20 one way links per social bookmarking site! You must make sure that your website offers unique, relevant, highly valuable content. If it does, other people will bookmark your website as well. The more people bookmark your site, the better traffic you will gain from that social bookmarking website. (more…)

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Social Bookmarking affects two totally separate and distinct groups of people. They are of course internet users or surfers on one hand and then on the other there are webmasters and blog owners. In Part One, we will focus on the users and surfers. For all intents and purposes, Social Bookmarking sites are not that much different to Search Engines, but they offer users so much more than the traditional Search Engine site.

To demonstrate the differences, let’s talk about Google for example as a search engine and how it works compared to Social Bookmarking site such as Furl or Delicious. I don’t have any intention of getting into all of the technicalities here, but more of an overview to demonstrate the benefits of Social Bookmarking to users. (more…)

Since targeted traffic is so important to any business online we’ll get into some more ways of driving targeted web site visitors to your site. Unless you have a small fortune to invest in buying web traffic you’ll certainly be searching for as many free traffic methods as possible. Especially when first starting out with your online business.

Since content is king and the search engines are on a non stop quest for fresh original content I would recommend that you view your web site as a resource of those who will arrive. It is important both for the search results and climbing that all coveted position on the first page as well as to your site or blog visitors.

If you are considered a resource then they will come and they will stay. It will aslo position you as an authority in your niche. So when you design your web site design it to be a targeted resource center. Choose one subject and build on it. You’ll gain repeat visitors that are interested in that topic. (more…)

If your interested in placing high in the search results then keyword research is an essential element when you are creating a web page or article or press release. Keywords and keyword phrases are those words and phrases that someone is most likely to type in their search bar to find information on their subject of interest.

Now you are not going to hit the ace each and every time. But if you are diligent and keep after it, over time you’ll find your site starting to climb the search pages. Keyword research is all about taking a product and matching it with the phrases that work as a best match for that given product. (more…)

When People start out online and go through the throws of building that perfect site, they view traffic in a different way than someone who has been online for a while and understands the difference between traffic and highly targeted and focused traffic. When starting out and driving traffic to your web business you have to stay very focused on the kind of customer your looking for.

Who is it that you are targeting? What keywords and what tags are people going to type in to find out what you have to offer your audience? Your keyword research is so important to getting the right prospect to show up at your web page. Whether your writing articles or doing an adwords campaign, keywords and tags are everything.

Many people also make the mistake of spreading themselves to thin and they try to please the masses rather than focusing on a specific area of interest or niche. Or they will have to many products on their web page again trying to be everything to every one.  This is a recipe for failure. First thing you must do for your business is to focus on a single niche and focus on what it is you have to do to get the kind of traffic that is looking for that product or products. (more…)

There is no denying that the search engines have a love affair with blogs and bloggers. Since the advent social media and social marketing, blogs have become more relevant than ever. Blogs and blogging are simply another extension of your business entering the social environment of business.

Blogs allow your prospects to interact with you, and get to know you on a more personal level. It allows you to build on going relationships with customers helping them answer any issues they face in your chosen niche. Through this ability to interact, your building credibility and trust. There is nothing more relevant than building trust with your customers.

Now what makes a blog a traffic magnet is your able to optimize your blog posts to please the search results. It’s like article marketing on steroids, and when done right the search engines take notice. I am often asked what the best policy is for optimization. (more…)

Its been said many times, that the best things in life are free.  This especially true when it comes to building a business online. Frankly there should be a combination of paid and free but that decision is yours. So for today we are going to talk about some simple to implement processes you will help you get your website or blog what it needs.

Every day that passes it seems there are more and more free ways to advertise your business online. I really don’t buy into a lot of the platforms that are presented and tend to stick with the tried and true. Search engine submissions is one of the easiest things a new business can do and although you may not see immediate results some of them simply won’t find you at all unless you manually submit your site to them. (more…)