So what’s the difference between promoting your website and a brick and mortar store? That’s a common question asked by new internet marketers. It turns out the principles are the same but the methods are different. Let’s take a look at how.

The main object of promoting either store, is to first create awareness of the stores existence. Secondly you want them to know what you offer and why it will improve their life. Next you want to show them how yours is better than others in the market. This is all to achieve your final goal of visiting your store or site. Making the sale is another topic all together.

If you have real deep pockets you can start by advertising in the New York Times or on NBC for a brick and mortar store or on MSN or Yahoo sites if you’re on the internet. Of course you have to remember your internet users won’t see you there, just as your CBS watchers won’t see you on NBC. Most start ups aren’t going to worry about this problem as they don’t have the money to do this kind of advertising. (more…)

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Since targeted traffic is so important to any business online we’ll get into some more ways of driving targeted web site visitors to your site. Unless you have a small fortune to invest in buying web traffic you’ll certainly be searching for as many free traffic methods as possible. Especially when first starting out with your online business.

Since content is king and the search engines are on a non stop quest for fresh original content I would recommend that you view your web site as a resource of those who will arrive. It is important both for the search results and climbing that all coveted position on the first page as well as to your site or blog visitors.

If you are considered a resource then they will come and they will stay. It will aslo position you as an authority in your niche. So when you design your web site design it to be a targeted resource center. Choose one subject and build on it. You’ll gain repeat visitors that are interested in that topic. (more…)

We have pretty much established what a fan I am of blogging and the search engine opportunities you get with blogs that you simply don’t get with static sites. And we have pretty much established as well, that blogs as a business model is the new wave of doing business online. What I want to get into today is keeping the traffic flowing to your blog. Once you can get a steady stream traffic coming you’ll make money.

There are many factors that make blogs much better than normal Web ages including the speed at which blogs are indexed, ability to submit to blog directories & normal directories, pings and track backs. All these little things can help drive more traffic to blogs. Here are traffic techniques you can use to maintain a steady flow of traffic day in and day out. When you first start out try to do a blog post a day. At least for the first 30 days and be sure to optimize your post properly.

Proper use of keywords and keyword phrases is key to getting your post listed in the search results of the search engines. The reason I say for the first 30 days at minimum is because you want the search engines to sit up and take notice of you and the content your are creating. Once this begins they will start to crawl your site more than once a day. (more…)

Web site with poor traffic is of no use. If your web site does not have good traffic then What’s the point of having it? You put together a site that your proud of and taken great pains in making sure its laid out in exactly the way you want it. But if no one sees it, then all you have is something that you put long hours in creating with no money coming in.

Today we’ll get into some simple things you can do to improve your exposure and get that traffic flowing to your site. By employing these simple steps you’ll quickly have the traffic you need to start making some money. Traffic is everything. Now, there are a couple things I wanted to bring up. One being, many people get themselves working on to many traffic methods at the same time and you should probably pick 2 or 3 methods that have appeal to you, and become a master at those methods. (more…)

After hearing it over and over again, you know “the money is in the list”. You have finally made the decision to set yourself up to collect names and email addresses. There is no doubt that the money is in the list, it’s like your personal ATM if you take good care of your lists.

One of the crucial things you need to do is to give more than you get and it is absolutely imperative that you gain the trust of your prospects. One of the best ways to go about building trust is to write articles and give people the kind of value they are looking.

Another way to build up trust amongst your target group is to join in on forums, You have to let people get to know you first. They have to be assured by you and your deeds before they make a purchasing decision. Seems like a lot of work doesn’t it? Well the reality is that it is going to be a lot of work. (more…)

Forum Marketing is simply another form of social marketing, by which you as a marketer search out forums related to your given niche, and by joining and participating and helping others, you gain credibility and can gain loyal readership. Forums give you the ability to reach your target audience and develop an image for your brand and yourself.

Forum marketing is a very effective and a no cost way of promoting your home business. However, it amazes me how many people get this step wrong. If your looking at forum marketing to get you an overnight flood of traffic, that simply isn’t going to happen. And what happens more often than not with a newbie forum marketer, is they’ll go out and locate a few forums in their niche, and then immediately start spamming the forum to death. (more…)