Personally, I think that google adwords is one the most under rated forms of traffic available to online marketers in business today. In some conversations I have had in the past, there is a general fear of using adwords campaigns for driving traffic and frankly in many cases that fear is justified. What I thought I would do is give you an idea where some make costly mistakes.
There is also another reason that there is some complaining going on with google adwords as a means to drive highly targeted traffic and that is the cost increase. In as little as 3 years ago finding keywords for 1 to 5 cents a click was pretty easy. Not so today, in a lot of cases. However as I have always said, if you have the right tools and the right information it changes everything.
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Tags: adwords campaigns, adwords mini course, google adwords, internet marketing, keyword elite, perry marshall, targeted traffic, Web traffic
